Few would argue that the Internet is one of the most influential marketing channels ever created, allowing the customized and interactive message to reach its target audience on demand. Benefits to consumers are also unparalleled allowing consumers to utilize numerous on-line conveniences to improve their lives. Even home improvement decisions are made easier by on-line tools that allow the homeowner to change the colour or a room to aid in their decision for perfection. Behavioural modeling is also highly beneficial to ensure utmost customization to meet the needs of the consumer. But, when does this convenience become an intrusion? Despite the possible violation of privacy laws, how comfortable would you be with quiet tracking activities to provide you with more customized opportunities?
The Colour of Privacy
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