Are we really that cold? Residents of British Columbia certainly think so according to a new billboard ad for Coors Beer. After only a few days being up, this local billboard has been able to reach nationwide coverage, and was loud enough to upset enough Torontonians that Coors is taking the billboard down. The questions is, was this meant to upset the residents of Toronto, or are we taking it too seriously. I think that certain people look for things to get upset about. We take things too serious, and we need to take time to laugh at ourselves. Yes, we’re cold. We live in a large city, we’re always on the rush, working long hours, waiting in long lines, who wouldn’t be in a bad mood. I think amongst ourselves we wouldn’t be able to notice anything irregular, but an outsider from a small town not use to this lifestyle would certainly think that we would come across as cold. I think the billboard was funny, clever and catchy. Their point was to get people talking, and they certainly did that. What do you think?
