EVERYTHING CHANGES.
Ten years ago the economy was booming, and mobile banking was new. Today the economy is recovering from the recession, and online checking accounts are more common than checks. Who can give you a loan, where you can put your money, who’s offering financial advice—there are more options every day.
Economies rise. Economies fall. The future is uncertain. The present is in flux. Everything changes…except our principles. Our principles have steered credit unions through more than 150 years of change.
Our principles are our foundation—our bedrock. They make our service better, our advice truer, our choices sounder, and our desire to help genuine. They are what make us different, and they are what make that difference authentic.
Yes, everything changes. That’s why our principles never will.
the 9 credit union principles
DEMOCRATIC CONTROL
OPEN MEMBERSHIP
SERVICE TO MEMBERS
BUILDING FINANCIAL STABILITY
SOCIAL RESPONSIBILITY
ONGOING EDUCATION
NONDISCRIMINATION
DISTRIBUTION TO MEMBERS
CO-OP COOPERATION
